While I was working for the Landor Associates New York office, Ramada was in the process of rebranding its corporate image including logo, house style, and experience design. In addition to these deliverables, a mood video was created to convey the overall feel of the new branding. Designers compiled photography and brand messaging for the piece which was then incorporated into a pan and scan format along with typographic effects. The new logo was convincingly rendered upon elements such as golf balls, towels, and pillows. Music was added and the company’s new branding came alive in the full sensory experience of sound and motion.

ClientRamadaServicesVideo Animation, Video Editing, Brand Extension, Video ProductionYear2003