I created the logo for Double Decker Farms, a Cannabis farm in Maine. The overall concept for the logo is centered around a playful brand name symbolizing the connection of the owner and his son through the doubling of their last name. I designed an illustrative logo with components which can be broken down for alternative and small use scenarios. The logo was conceived of as an emblem and is a literal representation of a farm paired with illustration of the owner’s prized plant photo — the plant image’s inclusion having been requested by the client. Executed in a classic style featuring both complex and minimal elements, the end result is bold and eye-catching to stand out in an increasingly competitive and logo-saturated market.
